The Antiques & Garden Show of Nashville is the longest-running and most prestigious event of its kind, blending antiques, design, and horticulture to support local charities, including Cheekwood and ECON Charities.

The Antiques & Garden Show of Nashville isn’t just an event; it’s a 35-year cornerstone of Nashville’s cultural and philanthropic calendar. When they came to celebrate their milestone anniversary, they needed a brand evolution that honored their past while driving the future forward.

the antiques & garden show of nashville

2025 American Advertising Awards Silver (Card, Invitation, Announcement – Single Unit)
2025 American Advertising Awards Silver (Poster – Single Unit)

We developed “Cultivating Home – Life Well Tended” as the 35th-anniversary theme, weaving a sense of nostalgia with modern energy across every touchpoint. Our team managed a massive volume of collateral, including a 120-page special edition catalog, and orchestrated a targeted, multi-channel advertising strategy that utilized everything from airport billboards to creative, garden-inspired digital placements.

designing a milestone experience